# Aells > Aells is an AI-powered Meta Ads platform for Facebook and Instagram advertising. It provides a Free Assistant for account auditing, performance inspection, and campaign planning, alongside Pro Automation for chat-directed campaign execution, AI creative generation, and scheduled autonomous ad optimization. --- ## What Makes Aells Different 1. **Two Distinct Operating Modes**: - **Free Assistant**: Connect 1 Meta ad account for read-only account auditing, performance analysis, and advertising Q&A. The Free Assistant never edits, creates, publishes, pauses, or spends on ads. - **Pro Automation**: Execute campaign tasks through supervised chat actions (requiring user confirmation), generate AI ad creatives within monthly allowances, and delegate ongoing performance monitoring and budget adjustments. 2. **Supervised Execution & Safety Rails**: - Write actions (creating campaigns, shifting budgets, pausing ads) require explicit user confirmation before executing on Meta. - Automation setup captures your daily budget guidelines to guide recommendations, though actual spend remains subject to Meta platform pacing rules. 3. **Continuous Workflow (Beyond Single Chats)**: - Unlike generic chatbot plugins that stop when a conversation ends, Aells provides persistent account context, tracks changes, and runs scheduled optimization checks for Pro users. 4. **AI Creative Studio**: - Generates ad copy variations across multiple marketing angles (problem/solution, benefit, social proof). - Pro tier supports AI image generation and placement formatting for Meta Feeds and Stories. --- ## How Aells Works 1. **Sign Up & Connect**: User creates an account and connects their Meta ad account via OAuth. 2. **Inspect & Audit (Free)**: Ask questions about current campaigns, explore spend efficiency, calculate metrics, and plan strategy with the Free Assistant. 3. **Set Up Automation (Pro)**: When ready to delegate execution, upgrade to Pro Automation. Configure target outcomes, budget limits, and creative preferences. 4. **Approve Actions**: Review proposed campaign structures or budget shifts in chat before execution. 5. **Scheduled Management**: Pro automation monitors account metrics on scheduled cycles, reallocating spend and managing ad health within configured parameters. --- ## Pricing Aells offers a two-tier model with regional pricing: - **Free Assistant ($0/month)**: - Connect 1 Meta ad account (read-only) - Interactive advertising analysis and campaign planning - Full chat history and evidence-backed answers - No credit card required - **Pro Automation**: - Global Plus: $59/month (or $566.40/year) - Global Essential: $29/month (or $278.40/year) - India: ₹3,000/month - Includes: Campaign creation, budget reallocation, ad set management, AI creative generation (12 images/month), and scheduled autonomous optimization. - Cancel anytime from account settings. URL: https://aells.com/pricing --- ## Live Free Marketing Tools Aells offers free browser utilities for marketing teams at https://aells.com/tools: - **Ad Copy Generator** (https://aells.com/tools/ad-copy-generator): AI generates multiple Facebook and Instagram ad copy variations with hooks, body copy, and CTAs across distinct marketing angles. - **Smart UTM Builder** (https://aells.com/tools/utm-builder): Construct tracking URLs with presets for Meta, Google, TikTok, and email campaigns. --- ## Educational Resources (/learn) In-depth strategic analyses for Facebook and Instagram advertisers at https://aells.com/learn: - [Autonomous Meta Ads vs Manual Management](https://aells.com/learn/autonomous-meta-ads-vs-manual-management): Operational comparison between manual media buying and disciplined autonomous optimization. - [How Meta Ads Automation Actually Works](https://aells.com/learn/how-meta-ads-automation-works): Technical overview of modern retrieval algorithms, signal processing, and why rules-based automation often triggers learning phase resets. - [How Much Do Facebook Ads Cost in 2026?](https://aells.com/learn/how-much-do-facebook-ads-cost): Sourced industry cost benchmarks (CPC, CPM, CPA) across eCommerce, real estate, B2B, and healthcare, plus budget planning guidance. - [The Facebook Ad Agency Alternative](https://aells.com/learn/facebook-ad-agency-alternative): Honest evaluation of traditional agencies vs autonomous software vs self-management, including when to hire an agency. - [Autonomous Meta Ads vs Manual Management: Data & Reality](https://aells.com/learn/manual-vs-autonomous-meta-ads): Detailed breakdown of operational trade-offs and decision criteria for scaling brands. --- ## Frequently Asked Questions ### What is Aells? Aells is an AI-powered Meta Ads platform. It provides conversational account auditing and planning for free, and paid autonomous execution that builds campaigns, generates creatives, and runs routine optimization guided by configured setup parameters and chat confirmation cards. ### What can I do with the Free Assistant? You can ask advertising questions, inspect connected Meta ad account performance, review account structure, and receive strategic recommendations. The Free Assistant is strictly read-only and cannot make changes or spend money on Meta. ### Does connecting Meta let Aells spend or change my ads without permission? No. Account connection is read-only by default. In Pro Automation, write actions proposed during interactive chat require explicit review and confirmation before execution. For ongoing background automation, optimization operates according to user-configured setup parameters. ### How is Aells different from a general chat assistant? Aells is specifically built for Meta advertising management. In addition to conversational Q&A, it connects directly to your Meta ad account via the Marketing API to read campaign performance, propose structured campaign actions with review cards in chat, and run scheduled background evaluation routines according to configured setup parameters. ### How is Aells different from Meta Advantage+? Meta Advantage+ optimizes placement, creative combinations, and targeting inside existing campaigns. Aells acts as the operator: deciding campaign structures, drafting copy and creatives, diagnosing account waste, and adjusting budgets across campaigns. ### How does Aells approach short-term performance variance? Aells evaluates performance across multi-day reporting windows (such as 7-day and 30-day cohorts) rather than reacting to hourly fluctuations. Prompt instructions guide optimization to suggest incremental budget shifts aligned with your configured daily budget guidelines. --- ## Company Information - **Name**: Aells - **Legal Name**: Aells Technologies - **Website**: https://aells.com - **Pricing**: https://aells.com/pricing - **Tools**: https://aells.com/tools - **Learn Hub**: https://aells.com/learn - **Support**: support@aells.com - **Social**: Twitter (@AellsOfficial), LinkedIn (company/aells), Instagram (@aells.official)