AellsYour Meta Ads, Managed by Aells
A conversational assistant helps you audit and plan. Once configured, Aells handles ongoing campaign management: routine evaluation, disciplined budget adjustments guided by your setup parameters, and fresh creative generation.
How Aells Evaluates and Operates
Reliable advertising software operates with transparent boundaries. Here is how Aells evaluates data, executes changes, and honors your controls.
1. Campaign Objectives & Destinations
Automation setup supports website sales, website leads, traffic, and engagement campaigns. For website conversion campaigns, tracking connects directly to your existing Meta Pixel or Conversions API configuration. Meta Instant Forms is not currently supported for automated campaigns.
2. Multi-Day Performance Windows
Conversion reporting involves natural attribution delays and daily variance. Rather than reacting to hourly fluctuations, evaluation cycles examine multi-day reporting windows (such as 7-day and 30-day performance) to identify established trends before adjusting campaigns.
3. Paced Optimization Cycles
Campaigns need time to accumulate meaningful delivery data. Evaluation runs on scheduled cycles rather than making continuous edits, helping avoid premature budget changes while Meta's ad delivery system calibrates.
4. Configured Budget Guidelines
You configure your daily budget parameters during setup, which guide optimization recommendations and ad set allocations. Performance benchmarks like target CPA or ROAS serve as auction optimization goals, while Meta's platform delivery rules manage actual daily spend pacing.
The Complete Lifecycle
Clear separation between interactive exploration and autonomous ongoing management.
Account Connection & Discovery
Connect your Meta ad account securely using official Meta business permissions. The Free Assistant provides conversational auditing, structure inspection, and campaign planning without altering your live campaigns.
Interactive Chat: Review Proposed Actions
When exploring in chat, the assistant provides strategic recommendations and stages campaign changes. Any chat-requested action generates an explicit confirmation card detailing the target campaign and budget—executing on Meta only after you review and approve it.
Delegated Ongoing Optimization
Once automation is activated for your selected campaigns, Aells directly executes routine optimization via Meta's Marketing API. During scheduled cycles, the system autonomously adjusts ad set daily budgets and pauses underperforming creatives guided by your setup targets, eliminating manual daily dashboard adjustments.
Creative Generation (Pro)
Subscribers can generate audience-tailored ad copy angles and up to 12 AI-generated images per month. This provides fresh creative assets to rotate into active campaigns when creative fatigue occurs.
Ready to delegate your campaign management?
Start with our Free Assistant to analyze your account, or set up Pro Automation to establish your boundaries and begin ongoing optimization.